Featured Franchise Spotlight Episode 03: “You Don’t Have to Be a Serial Entrepreneur to Succeed: Rachele Shainker’s Story”

In this episode, Rachele Shainker shares her journey from corporate business systems analyst to CMIT Solutions owner in San Mateo, California. With experience at large organizations like Nike, she brings a unique ability to translate complex technology into clear business value, helping her stand out in a highly competitive market.

She talks about launching her business in 2021 and quickly gaining traction through networking, consistency, and building trust. Without an entrepreneurial background or hands-on engineering experience, Rachele leaned into her strengths in communication and collaboration to grow her client base and earn Rookie of the Year.

The episode also explores her team structure, her business-focused approach to cybersecurity, and how she differentiates herself by serving a strong network of women business owners. Overall, it’s a story about building success through relationships, clarity, and showing up consistently.

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