In this episode of CMIT Solutions Featured Franchise Spotlight, we spotlight Matt McCracken, a former CIO turned multi-territory CMIT Solutions franchise owner. Matt shares how a desire for more family time led him to entrepreneurship and how strategic acquisitions in Houston, DFW, and San Antonio fueled his expansion. He opens up about the importance of hiring the right people, building a culture of trust, and why referrals and relationships have been his most effective marketing tools.
