Leslie Chiorazzi, the enterprising owner of CMIT Solutions of Manhattan, Murray Hill, NY, exemplifies how determination, networking, and a passion for community engagement can transform a challenging venture into a flourishing business. Recently honored as the June 2024 Franchise Award winner, Leslie’s journey is a testament to overcoming fears and establishing a network that fosters growth and resilience.
The Beginnings: Facing Tech Fears
Eight years ago, Leslie Chiorazzi embarked on a bold journey into the tech industry, a field that initially intimidated her. Motivated by a desire to prove her capabilities to herself and her children, who were 10 and 14 years old at the time and teased her about her tech skills, Leslie took on the challenge. This moment sparked her determination to master technology and demonstrate her competence.
Leslie’s path was marked by a steep learning curve as she navigated the complexities of technology while managing her new business. Despite the hurdles, she persevered, seizing every opportunity to learn and grow. Her persistence transformed her initial fears into a profound understanding of technology and its applications for small to medium-sized businesses.
Harnessing the Power of Networking
A crucial factor in Leslie’s success has been her adeptness at networking. Recognizing the importance of building relationships with vendors, partners, and even competitors, Leslie immersed herself in the local business community. Her strategy was straightforward yet effective: be present, be genuine, and actively seek partnerships.
Leslie’s networking efforts paid off in 2023 when she acquired another Managed Service Provider (MSP). This acquisition was more than a business deal; it was a testament to the relationships she had cultivated over the years. Meeting her competitor at a nonprofit event led to discussions about exit strategies and ultimately to a deal that tripled her business, elevating CMIT Solutions of Manhattan, Murray Hill to new levels of success.
Foundations of a Successful Franchise
Leslie’s achievements are built on several core principles that she believes:
- Building a successful business involves investing time in relationships that extend beyond the immediate business environment. These connections provide support, opportunities, and invaluable insights.
- Firmly in setting clear goals and maintaining confidence in the value of her services. She often remarks, “Everyone needs what we do,” highlighting the importance of believing in your mission and conveying that conviction to clients and partners.
- The longer you are in business, the more people know and trust you. Building a reputation takes time, but it yields trust and loyalty from clients.
- Joining an accountability group and identifying areas for improvement. Staying accountable helps maintain focus and proactively address weaknesses.
- Engaging in local events, nonprofits, and other community activities. This enhances the business’s reputation and builds a supportive network.
- Talking to other franchisees about their successes and challenges. Sharing experiences helps understand common pitfalls and strategies for overcoming them.
Utilizing Systems and Support
Leslie’s success is also due to her ability to leverage the systems and support provided by CMIT Solutions. By utilizing the franchise’s resources, she has streamlined operations, accessed training, and received the necessary assistance to elevate her business. This support system has been vital in helping her navigate challenges and scale her business effectively.
