Global information technology is rapidly growing. In fact, the industry is on pace to reach $5 trillion in 2019, according to the research consultancy IDC. With growth comes change, and the IT industry is no exception. It’s important for IT professionals to be aware of changing trends in order to provide the best possible service to consumers. So, what’s new in the IT Industry?
More and more, technology is being utilized specifically to drive the strategic goals of a business. Previously, business objectives were typically driven by sales and operations teams with the support of IT to increase productivity. Now, instead of being solely a tactical support system, strategic IT teams often work alongside business units and use technology as the primary tool to drive objectives. This can include implementing digital platforms for customer acquisition, increasing brand awareness on social media, and discovering new tactics to gain market share.
Additionally, hyper-personalization is taking customer experience to the next level. Consumers’ expectations have risen when it comes to customer service. Businesses have begun to realize it’s not only about providing the right service or product, but it’s about the experience the consumer takes to get there. In fact, 46 percent of respondents in the CompTIA IT Industry Outlook 2019 study say they plan to focus on personalization in 2019. That includes tailoring experiences, content, and engagement strategies to individual customer preferences. Data analytics are at the core of this approach, allowing companies to provide highly personalized messaging and marketing to customers.
Technology is ever-changing, but the one constant in this industry is the importance of cybersecurity. As life becomes more and more digital, many small and mid-market businesses are reconsidering their approach to security. It’s just as important to be proactive about security breaches as it is to be reactive, and modern security can require the knowledge and tools of a trusted IT provider like CMIT Solutions. CMIT Solutions offers Cybersecurity Risk Assessment services to help you quantify your exposure and understand the actions you can take to gain a strategic upper hand against security threats. We then focus on multiple layers of cybersecurity protection. Whatever your IT support needs may be, we’ve got you covered. We’re not just an IT solution firm — we are your partner in growing your business. Stay up to date on the IT industry and contact your closest CMIT Solutions location for your data protection and IT support needs.